In Korean, Siwon means ‘cool’, ‘trendy’, and even ‘fresh’, now you can tell what we’re about.
We're a brand for the dirty-minded yet conscience clean dudes. For those of us that want to take care and upgrade with actual results, but carefree of obsessions.
How? Celebrating and embracing everyone’s uniqueness and contradictions. Spurring to explore a world of possibilities to live into vs standards to live up to. Forging a fit and a sense of community among outcasts
Because everyone needs a sense of belonging and progress. Because it feels lighter to open-up about beauty, body image, mental and emotional care. Because we do care (we all have skin in the game)
For you to level-up, ego boost included, in an endless TGIF era. Party theme is joyful self-care, sustainable hedonism and relaxed masculinity.
WHAT INSPIRED US TO THROW THIS PARTY?
We think there are few things in life worth stressing over… but for what's worth, we go all-in.
We all came to this planet to enjoy experiences that make us smile until our cheeks hurt.
Because even though we’re all about having a thick skin, we also have those days when we're not feeling our best... and the right to feel okay with that too.
Understanding that beauty is only skin deep, we would rather choose warmth, good vibes, and being a bit cheeky as a way of living, not at odds with doing.
Crime partners Manu & Pedro, two guys full of excitement at the thought of chucking some good karma points back into the world.
… We hope that you get as thrilled about this as we are.