We sometimes took many things for granted.
Without those bare minimums we would not even dare to play this game of cosmetics.
Like many white-label brands, we could have called a lab, picked some creams from their catalog and put our label on it. It would have been faster, cheaper ... and less fun.
To do something special, with brains, heart and soul from beginning to end, we prefered to start with a blank piece of paper in the lab.
All our products are registered in the CPNC (European portal), OPSS (UK), and are cruelty free... Because if you manufacture in Europe or Korea, you are bound by law (not hype).
WE GET A++ IN ALL TESTS
Where we stress out our creams with desert-like heat and polar-cold temperatures to guarantee that they survive if you leave them on the sand on the beach day.
Where we pit bacteria against our creams to see who wins, and... obviously, our team crushes it.
Where we test on volunteers with skins of all kinds if our products give any reactions or allergies and... nothing at all.
Hetcam tests for products that are used near the eyes, sunscreen tests, and more
To start with, Europe has very high formulation standards. For example, there are about 1,300 banned ingredients that are allowed in the USA that aren't in the EU.
Within that playground, we choose ingredients that have (in this order): proven results with scientific backup (street level surveys don't count), safety profile for your skin and environmental sustainability.
If we find a 100% effective and safe ingredient of vegan origin and sustainable production ... we put it in. If not, we prefer the scientific alternative to the 'Naturnazis' one .