SCIENCE, K-BEAUTY VIBES & A MEDITERRANEAN SOUL

(Read in your best influencer voice): People often ask, “What makes you different from other brands?” or “Why would your cream work when my [insert favourite supermarket here] cream doesn’t?” 

 
Sure, we talk about Design (with a capital D), the fun vibe, the fact our products smell damn good… but behind all of that there’s something more fundamental: our formulation philosophy. It’s the compass behind each product, the filter every idea must pass before it ever sees the light of day. 

 

OUR PRINCIPLES: ASIAN–MEDITERRANEAN DERMOCOSMETICS 

1) DERMOCOSMETICS FOR MEN 
Dermocosmetics sits between skincare and dermatology: it uses ingredients with clinical evidence, in concentrations that actually matter, to create long-term changes in your skin. That’s why: 

  • You’ll find retinol, vitamin C or peptides in our bottles; all backed by multiple independent, reproducible, and statistically relevant studies. 

  • We tell you the actual concentrations (yes, the %). But we don’t play the “mine is bigger” game. Like with food, late-night parties or sex… the magic is in the sweet spot: just enough to enjoy and see results, without turning your face into a tomato. 

  • Designed for male skin. This isn’t about excluding anyone (if it works for you, use it—whoever you are). But it is about tackling issues statistically more common in guys: shine by mid-morning, visible pores, post-shave breakouts, razor sensitivity… 

 

 

2) KOREAN INSPIRATION 
K-beauty sets the global benchmark for innovation, and we take inspiration in three ways: 

  • ULTRA-LIGHT TEXTURES: essences, mists, serums… formats made for a culture where 10-step routines are the norm. Adapted to your life, it means formulas that don’t feel sticky—perfect for beards, stubble, and sweaty commutes. 

  • BOTANICAL ACTIVES: plant extracts that biomimic essential skin elements (dragon’s blood, centella asiatica, green tea…). If they’ve been used in Asian medicine for centuries, there’s probably a reason. 

  • PLEASURE-DRIVEN SELF-CARE: in K-beauty, skincare is as much about long-term wellbeing as food, fitness or fashion. We couldn’t agree more. 

 

 

3) MEDITERRANEAN SOUL  
We were born in Spain—and some of that character inevitably seeps into our creams: 

  • We don’t brag/oversell the basics: cruelty-free, vegan, toxic-free (which is already the law, btw), green chemistry and sustainable sourcing… For us it’s hygiene, not hype. 

  • We’re more team players than solo stars. In a formula, that means equal respect for active dose, vehicle, base, preservatives and sensorial elements. Every ingredient has to earn its seat. If it doesn’t add efficacy, stability or experience—it’s out. 

  • We’re more street than lab. If you wouldn’t use it every day, wouldn’t be able to explain it to a mate in two sentences, or wouldn’t want to pack it for a trip—it’s not ready. 

 

 

SO WHAT’S IN IT FOR YOU? 

  • EFFICACY WITHOUT DRAMA: science as the foundation, textures you’ll love, values without virtue-signalling. 

  • SIMPLE (NOT BASIC) ROUTINES: products that fit in your bag, deliver results you notice, and make you smile at the mirror. 

  • FEWER BOTTLES, MAXIMUM RESULTS: no endless choreography, no magical promises, no sticky layers or pH clashes. 

 

In short: less noise, more skin —yours, with the rush of work, gym, life and the occasional hangover. 

 

 

P.S.: This week’s blog is proudly sponsored by our Morning Glory Pack: cleanser + moisturiser + exfoliator. A live demo of what SIWON’s Asian–Mediterranean dermocosmetics can do for your face: fewer shine, invisible pores, and way more handsome. 

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