Why does SIWON keep popping up everywhere?

(AND IT’S NOT A COINCIDENCE) 

If lately you feel like SIWON is following you around and showing up everywhere… relax. It’s not you. It’s us 😅 

Today we’re serving a little ego blog. Apparently, a grand total of two people have told us they actually enjoy these behind the scenes updates. So here we are. 

5 THINGS HAPPENING AT SIWON LATELY 

As we’re about to close Q1 2026, here are a few headlines: 

THE INTERNET HAS GOT SLIGHTLY OUT OF HAND (AND WE’RE NOT STOPPING IT) 

Last year we started showing up in our own ads. Makes sense, who else is going to talk about our products with more conviction? 

This year we took it one step further. We opened the door for our customers to talk about SIWON. 

No scripted influencers. No polished content. Just normal guys. Real people. Trying, testing, showing. 

Result: a small invasion of men talking about skincare online, a community getting close to 40k on Instagram and, more importantly, people commenting, sharing, laughing… and coming back for more. 

WE HAVE A PROBLEM: WE’RE SELLING TOO MUCH (YES, IT’S A PROBLEM) 

In 2025 we doubled 2024. And 2026 is heading the same way. 

This year we decided to overstock so we wouldn’t run out during peak moments. 

Spoiler: it didn’t work. 

We keep selling out of our bestsellers week after week. Add global supply chain chaos and shipments coming from Korea into the mix, and yeah… we’re getting hit hard. 

Not the worst problem to have, but definitely not the easiest either. 

2026 IS THE YEAR OF HAIR 

After way too many months of formulation, we’ve gone all in on a category that’s been on every man’s mind: hair. 

With launches like Growzilla and Follicool, we’ve stepped into men’s hair care with products designed to tackle hair loss and improve overall hair health. 

Since launch, they’ve joined our little club of bestsellers. 

UNEXPECTED VIRALS: YOUR BUM AND YOUR… YOU KNOW 

If there’s one product that blew up without asking for permission, it’s Cheeky Bum-Bum. 

Yes, the tone-evening soap for underarms, groin, bum… and basically everywhere. 

A very SIWON product: effective ingredients, great feel, playful branding… and fans across all spectrums, genders and preferences. 

Add our “down there” conditioner Giggleberries into the mix and you’ve got yourself a winning combo. 

AND THERE’S A LOT COOKING… 

We won’t drag this on, but here’s a quick snapshot: 

• Spain is still home, but the UK is now our second market, followed by Italy, France and Germany 
• If we’ve learned anything this quarter, it’s that we’re getting dangerously good at launching products… more coming soon 
• We’ve expanded our warehouse. More space, more stock, more chaos 
• Two investment funds and one VERY large men’s lifestyle brand have tried, let’s say, to get us into bed. For now, we’re staying independent 
 

SO… WHAT’S NEXT? 

In a context where men’s skincare, intimate care and grooming are growing fast across Europe, here’s the short version for the headline readers: 

• Expansion across online and retail 
• Consistent year on year growth 
• New product launches turning into instant bestsellers 
• Ongoing international expansion across Europe 

And if you’re not into bullet points… no idea. 

We’ll probably just keep growing, not as an end goal but as a way to maximise the amount of good karma we put into the world through our products. 

Keep creating things that upgrade your face, your hair, your… areas. Build something that feels like a tribe. Go to bed exhausted, but a little happier and a little richer than the day before. 

And do all of that with plenty of tiki-tiki miau-miau. 

If you’ve made it this far… maybe it’s time to see why everyone’s talking about SIWON. 

P.S.: this week’s blog is sponsored by your in-between season ally, Handsomefyer. Sexy face in 20 seconds, plus treatment, whether it’s an indoor plan or something a bit more… outdoorsy.